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Unlocking the Power of Reward Loyalty Programs in Credit Cards: Enhancing Value-added Services

In today’s fast-paced world, credit cards have become an integral part of our financial landscape, offering convenience, security, and flexibility for seamless transactions both online and offline. However, credit cards go beyond mere payments, providing a range of value-added services that enhance the overall user experience. One such service gaining prominence is the Reward Loyalty Program.


Reward Loyalty Programs incentivize cardholders for their spending habits and loyalty to a particular credit card issuer. These programs offer various benefits, including differential reward points, closed-loop EMI programs, meta-data engines, and cardholder-defined actions, significantly enhancing the cardholder’s experience.


Differential Rewards Points:

A key feature of Reward Loyalty Programs is the differential rewards points system, allowing credit card issuers to offer rewards based on cardholders’ spending patterns. This feature goes beyond Merchant Category Codes (MCC) or Transaction Identification (TID), allowing customization based on parameters such as pin code, duration, or specific MCC for particular dates. For instance, cardholders may receive 5x reward points during special occasions like birthdays or wedding anniversaries, adding a personalized touch to the rewards program.


Meta Data Engine:

The Meta Data Engine enhances portfolio management for credit card issuers by efficiently processing vast amounts of data for better decision-making. This tool empowers portfolio and product teams to collaborate effectively, enabling them to identify new opportunities and convert potential customers into cardholders.


Card Holder Defined Actions:

The Card Holder Defined Actions feature empowers cardholders to take various actions through mobile applications, such as increasing credit limits or using reward points as per their preferences. Integration with aggregator EUROP Assistance enables cardholders to redeem rewards across various industries and companies, enhancing flexibility and utility.


In conclusion, Reward Loyalty Programs in credit cards offer a holistic approach to enhancing the cardholder experience, particularly appealing to the millennial demographic. By offering personalized rewards, affordability through EMI options, efficient data management, and user-defined actions, credit card issuers can differentiate themselves and add significant value to their customers’ financial journeys, aligning with the evolving preferences of the millennial generation.


Authored by Deepak Bhatt, Director of Sales at CARD91

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Enhancing Security and Transparency: A Comprehensive Guide to Issuer-Led Tokenization

In today’s digital era, the security of financial transactions is of utmost importance. With the rising prevalence of cyber threats and data breaches, it’s crucial for financial institutions to adopt robust security measures to protect sensitive card information. One such innovative solution gaining traction is issuer-led tokenization. Let’s explore what issuer-led tokenization is, how it works, and why it’s important, all explained in straightforward terms.


Understanding Issuer-Led Tokenization:

Issuer-led tokenization is a sophisticated security measure designed to safeguard sensitive card data during transactions. Unlike traditional methods of storing card details, tokenization replaces this information with unique identifiers, known as tokens. These tokens retain the essential characteristics of the original data but are meaningless to unauthorized parties. In the context of card on file (CoF) transactions, issuer-led tokenization ensures that card data is securely stored and transmitted, minimizing the risk of data breaches and fraudulent activities.


Process of Issuer-Led Tokenization:


  1.  Token Generation: Card issuers generate unique tokens for each cardholder, securely storing them on devices and issuer systems.
  2. Customer Consent: Before tokenizing card data, card issuers obtain explicit consent from the cardholder, ensuring transparency and accountability in the tokenization process.
  3. Tokenized Transactions: During payments, meaningless tokens are transmitted instead of sensitive card details, ensuring security and confidentiality.
  4. Secure Storage: Encrypted tokens and card details are securely stored, preventing unauthorized access and data breaches.
  5. Compliance with Regulatory Guidelines: Issuer-led tokenization adheres to regulatory guidelines, including restrictions on storing actual card data and requirements for explicit customer consent.


Significance of Issuer-Led Tokenization:


Issuer-led tokenization offers several benefits, including:

  1. Enhanced Security: By replacing sensitive card data with tokens, issuer-led tokenization strengthens the security of card transactions, reducing the risk of data breaches and fraudulent activities.
  2. Transparency and Accountability: Explicit customer consent and adherence to data storage guidelines promote transparency and accountability in the tokenization process, fostering trust between cardholders and issuers.
  3. Regulatory Compliance: Compliance with regulatory guidelines ensures that card issuers maintain the integrity and security of card data, mitigating potential risks and liabilities.

Issuer-led Vs Acquirer-led tokenization:

Tokenization, whether led by the issuer or the acquirer, serves as a crucial security measure in today’s digital payment landscape. When led by the issuer, tokenization involves the replacement of sensitive card details with unique tokens, enhancing security and protecting cardholder information during transactions. On the other hand, when led by the acquirer, tokenization offers merchants flexibility by allowing them to manage tokens and streamline payment processes. While issuer-led tokenization prioritizes security and cardholder control, acquirer-led tokenization focuses on merchant convenience and transaction efficiency. Both approaches contribute to a safer and more secure digital payment ecosystem, ensuring trust and reliability for all parties involved.


In Conclusion:

Issuer-led tokenization represents a significant advancement in the security and transparency of digital payments. By incorporating explicit customer consent and adhering to regulatory guidelines, card issuers can enhance the security of card transactions while maintaining transparency and accountability. As digital payment ecosystems continue to evolve, issuer-led tokenization emerges as a key strategy to safeguard sensitive card information and uphold the integrity of financial transactions.


Authored by Astha Bishnoi, Manager – Partnership & Sales at CARD91

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Revolutionising Transit within India: Pure NCMC Cards for Effortless Mobility

In India, where millions rely on public transportation for their daily commute, the introduction of the Pure National Common Mobility Card (NCMC) is a game-changer. The Pure NCMC are PPIs for usage at Mass Transit Systems only. It aims to facilitate seamless travel across metros, trains, buses, auto-rickshaws, and cabs, while also serving as a convenient method for toll and parking payments. This unified card, transcending regional limitations, embodies the concept of “One Nation, One Card,” significantly simplifying the travel process and enhancing efficiency for countless commuters nationwide.


Streamlining Travel Payments with Stand-alone NCMC Cards:



  1. Seamless Integration: NCMC Cards seamlessly integrate with metro, buses, rail, and waterways, offering commuters a hassle-free payment experience.
  2. Versatile Usage: Extend NCMC Cards to toll payments and parking fees, streamlining the entire travel payment process without the need for multiple cards or cash.
  3. KYC Exemption: NCMC Cards can be issued without the need for Know Your Customer (KYC) verification, accelerating the card issuance process.
  4. Reloadable and Perpetual Validity: NCMC Cards can be reloaded multiple times, with maximum card balance of INR 3000 at any point of time.. This ensures that commuters always have sufficient balance, with perpetual validity for uninterrupted access to funds.
  5. Transaction Restrictions: NCMC Cards restrict cash withdrawals, refunds, or funds transfers, ensuring they are solely used for travel-related purposes (specified Merchant Category Codes), and preventing misuse.
  6. Interoperability: NCMC cards are interoperable across different transit systems, enhancing convenience for users.


Effortless Payment Process with Pure NCMC Cards


NCMC cards run on the prepaid card rails of NPCI. They can be loaded electronically or by paying cash at designated counters. Payment with Pure NCMC cards is straightforward. Commuters tap or swipe the card at designated readers upon entry and exit for metros, buses, auto-rickshaws, or cabs. Fare deductions are automatic, eliminating the need for cash or multiple tickets. Similarly, for toll and parking payments, users tap or swipe their Pure NCMC card at respective terminals, streamlining transactions.


Transforming Travel with Pure NCMC Cards

Pure NCMC Cards are transforming travel in India, offering a seamless, efficient, and secure payment solution for commuters. As India moves towards a digital-first economy, the widespread adoption of NCMC Cards promises to usher in a new era of convenience and accessibility in travel payments, benefiting millions of commuters across the country.


At CARD91, we offer a flexible, robust, and scalable card issuance platform, collaborating with Banks, NBFCs, Fintechs, and enterprises to launch new-age card programs quickly. Our platform is ready to provide Pure NCMC cards, NCMC wallets in GPR cards, and NCMC through Credit cards, ensuring innovation and efficiency in digital payments.


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Authored by Astha Bishnoi, Manager – Partnership & Sales at CARD91

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